Dallas, Texas (March 28, 2024) – Reddy Ice, the largest manufacturer and distributor of premium packaged ice, recently introduced their premium craft ice entrant, IceBlox by Reddy Ice. A perfect complement to any at-home cocktail, IceBlox’s beautiful, crystal clear large ice cubes are more than just an aesthetic way to chill spirits and cocktails. Uniquely handcrafted with the highest level of filtered water, the slow melt allows the efficacy of a chosen spirit to shine through.
“The home cocktail/mixer market has experienced exponential growth and is an up-and-coming category not to be missed! Until now, craft ice was primarily limited to food service channels, leaving retail behind. Now customers can replicate the bar and restaurant experience at home with IceBlox by Reddy Ice,” said Rebecca Tann, EVP and Chief Commercial Officer.
Our slow freeze production process creates crystal clarity in our hand-crafted cubes. Reddy Ice maintains the highest level of standards for filtration and purification during the production of our slow melting large cubes, preserving product integrity and ensuring premium cocktail taste and quality remain uncompromised. In addition, IceBlox by Reddy Ice is food grade and FDA compliant. Traditional at-home ice mold technology cannot replicate the superior craft ice manufacturing process of IceBlox.
IceBlox is currently available at select retail chains in the Phoenix, Seattle, Las Vegas and Dallas markets, and continues to expand to new U.S. markets in 2024.
Say goodbye to watered-down drinks and hello to the perfect drink experience, because your best drink deserves our best ice. IceBlox is perfect for top-shelf cocktails and mocktails while entertaining or for an evening in with your favorite night cap. Elevate your cocktail experience at home with IceBlox, the start of every great drink.
To find out more about IceBlox by Reddy Ice, visit www.icebloxbyri.com.